Turespaña is Spain’s national tourism agency, promoting the country internationally as a sustainable, high-quality, and inclusive destination. Working with regional and local partners, Turespaña helps position Spain as a global tourism leader.
Spain is a destination defined by its diversity, beauty, and cultural richness. It offers visitors an extraordinary blend of history, art, landscapes, gastronomy, and lifestyle. Travelers quickly discover that Spain is a country full of stories—each region with its own character, traditions, and identity. From vibrant cities filled with world-class museums and architectural wonders to charming villages where time seems to stand still, Spain invites exploration at every turn.
What makes Spain truly special is the range of experiences it brings together in one place. Its coastlines offer sun-drenched beaches and crystal-clear waters, while inland regions reveal mountain ranges, unique natural parks, fertile valleys, and peaceful rural landscapes. The country’s heritage is equally impressive: ancient monuments, historic quarters, and cultural routes trace thousands of years of civilizations that left their mark on Spanish soil. Its gastronomy celebrates local products, regional recipes, and a lifestyle centered around enjoying food, company, and community.
Spain is also becoming one of the world’s most sought-after wedding destinations. Couples from around the globe choose Spain for its romantic scenery, warm climate, exceptional cuisine, and the beauty of its historic venues—ranging from castles and wine estates to seaside locations and charming rural estates. The variety of landscapes and cultural settings allows every couple to create a unique celebration, framed by Spanish hospitality and a welcoming atmosphere.
The values behind Spain’s tourism brand highlight quality, cultural and natural heritage, diversity, modernity, and a strong commitment to sustainability. Spain positions itself as an accessible and responsible destination—one that protects its landscapes, supports local communities, and promotes styles of travel that are enriching and respectful.
The clients who choose Spain are as varied as the experiences the country offers. Culture seekers come for its museums, monuments, and artistic legacy. Beach lovers enjoy the Mediterranean lifestyle. Nature enthusiasts explore mountains, volcanic landscapes, forests, and protected parks. Food travelers arrive eager to discover regional flavors. Increasingly, Spain appeals to visitors who value authenticity, sustainability, and meaningful travel experiences. These are curious, quality-driven travelers who appreciate diversity, beauty, and the distinctive rhythm of Spanish life.
Representing Spain means showcasing authenticity, variety, and vibrant experiences. It means inviting travelers to discover a country where heritage and modernity coexist, where every region tells its own story, and where every journey becomes personal and memorable. Spain is more than a destination—it is a mosaic of sensations, landscapes, and moments waiting to be lived.